Beluxe Inc. is the lifestyle brand based on the original Blue or Nothing collection of Canadian artist Bev Hogue. Through its partnerships and affiliates, Beluxe, established in 2001, designs, markets and distributes apparel, shoes, home decor, jewelry, stationary, smart phone and gaming device skins and limited edition prints and decals. Beluxe represents those who embrace the odd beauty of the world. It's living with a broken heart, not a broken spirit.